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Welcome to FOCOM

Why do consumers like or dislike certain products? How does the choice and purchase process work? How do food and brain influence each other?

What is FOCOM?

The goal of FOCOM (Food and Cognition Model systems) is to design novel test setups that can help us to understand how food and brain influence each other. One of these is a “virtual shop”, which allows a consumer to navigate through a virtual supermarket while his behavior, physiology and brain responses are captured.