Essensor is a sensory market research firm that helps companies with sensory analyses and consumer research in their product development process.
Essensor works with professional incompany sensory panels, who objectively determine the differences between products and descripe differences in objective terms.
Essensor also organizes consumer and product tests that help determine subjective preferences in order to predict future success of products in the market.
In addition Essensor transfers its knowledge and experience by providing workshops & training.
Within FOCOM Essensor is responsible for the validation of the Food Choice Simulator. Essensor’s contribution is to define the experimental set-up that shows and maximizes the validity of the Food Choice Simulator beyond that of the traditional market research instruments.