Food Experience System

The Food Experience System

The Food Experience System (FES) is a unique state-of-the-art measurement setup which uses a combination of implicit measures to assess product response profiles and predict product preference.
Its unprecedented features include:

  • customizable multimodal product presentation (vision, olfaction, taste)
  • ability to assess anticipatiory as well as consummatory responses; first product exposure as well as repeated exposure
  • the combination of different types of implicit measures including behavioral measures, ANS measures such as heart rate and pupil dilation and neural measures (EEG and NIRS) for improved performance.

Partners

 
Wageningen University and Research centre
Donders
Noldus
Artinis
TMSi
Essensor
NIZO logo
Heinz