Food Experience System (FES)

The Food Experience System

The Food Experience System (FES) is a unique state-of-the-art measurement setup which uses a combination of implicit measures to assess product response profiles and predict product preference.
Its unprecedented features include:

customizable multimodal product presentation (vision, olfaction, taste)
ability to assess anticipatiory as well as consummatory responses; first product exposure as well as repeated exposure
the combination of different types of implicit measures including behavioral measures, ANS measures such as heart rate and pupil dilation and neural measures (EEG and NIRS) for improved performance.

Partners

Technologies

Near-infrared spectroscopy (NIRS)

Near-infrared spectroscopy (NIRS) is an optical, noninvasive, continuous and regional brain imaging technique. It is relative simple, low weight and portable and can be used in real life settings.

Virtual reality

Virtual reality technology is used for the shop simulation and interaction between the consumer and the virtual shop. The virtual shop is designed to enable realistic behaviour and will be portable.

ANS implicit measures

Autonomous nervous system (ANS) implicit measures are involuntary and thus provide a more objective ways of assessing responses to different food products. The combination of these different measures enables better predictive power.

Electroencephalography (EEG)

EEG is measured by placing electrodes on the scalp of a subject. Each electrode picks up the very small electrical discharges at the surface of the brain